Fri05182012

WHY “KODAK”

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In 1888, George Eastman, of Rochester, New York, created the world’s first simple and inexpensive camera. All that was lacking was a good brand name for the prod­uct. He wanted a name that was unique and catchy, something short and snappy. The 34-year-old former bank bookkeeper sat down with a piece of paper and pencil and began to doodle. He found himself writing the letter “K” over and over again. It had always been his favorite letter. So how about a word that began and ended with a “K?” After several attempts at different combinations, he came up with the word “Kodak,” which does not mean anything. Take A Trip. You can extend the life of photographic film and batteries by putting them in plastic bags and storing them in a safe spot in the refrigerator.

Q. Why do we call someone who takes the blame or someone else action a scapegoat?
A. The expression has roots in the Bible, and was originally escape-goat—the goat escaped. According to the Law of Moses, the ritual of the Jewish Day Of Atonement involved two goats. On, the Lord’s goat, was sacrificed as a “sin offer­ing.” The other, the scapegoat to which the high priest Aaron transferred the sins of his people, was driven into the wilderness and allowed to “escape,” taking the Israelites’ sins away with it.

WORD WATCH:
Kaldereta: from the Spanish “caldereta,” meaning “kettle” or “cooking pot.”