• Page Views 3177
  • On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31 %. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

    Probinsiyano

    Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
    Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN flagship newscast “TV Patrol” (32%).

    Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym (27.1%) landed on the 5th and 6th spots respectively after consistently dominating Saturday and Sunday programming the previous month.

    “Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.
    Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABSCBN swept nine out of the top ten programs nationwide according to Kantar Media.

    Meanwhile, more and more online and smartphone users continue to watch ABSCBN programs online via the video-on-demand and livestreaming service iWanTV. “On The Wings of Love” is still the most watched program online with 4.4 million views, followed byPangako Sa ‘Yo” with 2.8 million views, and “Ang Probinsyano” with 1.8 million views. “Pinoy Big Brother 737” (1.2 million) and “All Of Me” (975,290 views) are also online favorites last month, along with “Pasion de Amor” (764,673) and “Doble Kara” (697,033).

    Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan- regional networks subscribing to its ratings services.

    Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, CIM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

    International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCCI Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia- Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

    Share

    Leave a Reply

    New Posts Recently publish post More

    • 25 April 2018
      57 mins ago No comment

      Pacquiao, Matthyse promote Kuala Lumpur fight

      For the longest time, it was always hall of fame promoter Bob Arum of Top Rank who stands in the podium to host press conferences involving Manny Pacquiao’s biggest fights. Now, for the first time, the Filipino boxing legend himself stood in the podium to promote his own fight ...

    • 25 April 2018
      3 hours ago No comment

      Angel Locsin leads big-name cast in new teleserye

      After the juggernaut success of “The Legal Wife” in 2014, Angel Locsin is set to make her teleserye comeback in a lead role, this time with an ensemble cast composed of screen veterans and a newly minted Kapamilya. Locsin posed for photos with the likes of Maricel Soriano, Eula ...

    • 25 April 2018
      5 hours ago No comment

      Close to Home

      Kim Chiu takes on her new role easily as she gets it completely  Kim Chiu was reared by her grandmother that’s why her role in “Da One That Got Away” is nothing new to her. “Laking lola din po ako so malapit sa akin ang role na ito,” Kim ...

    • 25 April 2018
      7 hours ago No comment

      ‘Goyo’ most expensive local movie?

      Paulo Avelino is so fortunate to have been chosen by Jerrold Tarog to play the title role in his new historical drama, “Goyo: ang Batang Heneral,” which is Tarog’s follow up to his acclaimed “Heneral Luna” that’s also a commercial success at the box office. The principal photography of ...

    • 24 April 2018
      1 day ago No comment

      New web series sheds light on Pinoy millennials’ lives

      ABS-CBN’s online streaming and video-on-demand content platform, iWant TV, is releasing a new and original web series by award-winning director Pam Reyes titled “#Adulting,” a coming-of-age, light drama-comedy that follows four young Filipina women from different colleges who are about to leave the comforts of their university life for ...

    %d bloggers like this: