• Page Views 3105
  • On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31 %. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

    Probinsiyano

    Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
    Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN flagship newscast “TV Patrol” (32%).

    Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym (27.1%) landed on the 5th and 6th spots respectively after consistently dominating Saturday and Sunday programming the previous month.

    “Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.
    Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABSCBN swept nine out of the top ten programs nationwide according to Kantar Media.

    Meanwhile, more and more online and smartphone users continue to watch ABSCBN programs online via the video-on-demand and livestreaming service iWanTV. “On The Wings of Love” is still the most watched program online with 4.4 million views, followed byPangako Sa ‘Yo” with 2.8 million views, and “Ang Probinsyano” with 1.8 million views. “Pinoy Big Brother 737” (1.2 million) and “All Of Me” (975,290 views) are also online favorites last month, along with “Pasion de Amor” (764,673) and “Doble Kara” (697,033).

    Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan- regional networks subscribing to its ratings services.

    Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, CIM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

    International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCCI Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia- Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

    Share

    Leave a Reply

    New Posts Recently publish post More

    • 17 January 2018
      22 hours ago No comment

      The One That Got Away…who will win his heart again?

      “The One That Got Away” is a product of the visionary mind of  Angeli ‘Geng’ Delgado (concept creator), Palanca Awardee Renei Dimla (head writer); under the tutelage of the Creative Team headed by Roy Iglesias (Creative Director), Agnes Gagelonia-Uligan (Senior Creative Consultant), under the capable supervision of the Production ...

    • 17 January 2018
      1 day ago No comment

      Denise Laurel’s son Davian

      At six years old, actress Denise Laurel’s unico hijo, Davian Alejandro, nicknamed Bukie, has his own YouTube channel where he reviews toys. Called The Bukie Channel, his page has more than a thousand subscribers as of this writing. His very first episode, which was uploaded five months ago, was ...

    • 17 January 2018
      1 day ago No comment

      Kris Bernal ends “Impostora”

      Kris Bernal is both sad and also glad that her hit afternoon drama, “Impostora,”is ending this month. “Siempre, malungkot kami kasi naging close na kami ng lahat ng mga kasama ko sa show dahil magkasama kami sa taping for almost a year,” she says. “We started airing in July ...

    • 17 January 2018
      1 day ago No comment

      Dennis Trillo is back in TV

      Dennis Trillo is known as the “Kapuso Drama King” for his countless acting awards in both films and TV shows. He now plays the title role in GMA-7’s first new show to be aired in 2018, “The One That Got Away” or TOTGA. This will replace “My Korean Jagiya” ...

    • 16 January 2018
      2 days ago No comment

      Annabelle Rama not managing Duterte’s granddaughter

      Annabelle Rama wants to make it clear that she’s not the manager of presidential granddaughter Isabelle Duterte. “Noong una, pumayag akong i-manage siya at dinala ko kay Boss Vic ng Viva,” she says. “Bago siya pina-sign ng contract, I asked her kung may permiso siya ng father niya, si ...

    %d bloggers like this: