• Page Views 1792
  • On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31 %. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

    Probinsiyano

    Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
    Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN flagship newscast “TV Patrol” (32%).

    Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym (27.1%) landed on the 5th and 6th spots respectively after consistently dominating Saturday and Sunday programming the previous month.

    “Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.
    Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABSCBN swept nine out of the top ten programs nationwide according to Kantar Media.

    Meanwhile, more and more online and smartphone users continue to watch ABSCBN programs online via the video-on-demand and livestreaming service iWanTV. “On The Wings of Love” is still the most watched program online with 4.4 million views, followed byPangako Sa ‘Yo” with 2.8 million views, and “Ang Probinsyano” with 1.8 million views. “Pinoy Big Brother 737” (1.2 million) and “All Of Me” (975,290 views) are also online favorites last month, along with “Pasion de Amor” (764,673) and “Doble Kara” (697,033).

    Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan- regional networks subscribing to its ratings services.

    Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, CIM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

    International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCCI Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia- Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

    Share

    Leave a Reply

    New Posts Recently publish post More

    • Alden_Bday2
      20 January 2017
      1 hour ago No comment

      Fans surprise Alden Richards with a birthday bash

      Apart from the birthday celebrations set for the Philippines’ Pambansang Bae Alden Richards, his ever-loyal fans collectively known as the Aldenatics surprised him with a lavish party last January 15 at the Solaire Resort Grand Ballroom in Pasay City. Alden, who always makes time for his supporters, returned to ...

    • Marian Rivera (1)
      20 January 2017
      4 hours ago No comment

      Marian Rivera thanks fans around the world for reaching 3 million Instagram followers

      Kapuso Primetime Queen Marian Rivera-Dantes posted a thank you message for her Instagram followers, which has now reached a whopping 3.3 million. The multi-talented actress and doting mother gained even more followers in her account (@therealmarian) when she started posting photos of her and daughter Maria Letizia wearing matching ...

    • duterte-pope-francis
      20 January 2017
      7 hours ago No comment

      Pope Francis blesses Philippines, Duterte

      Pope Francis on Wednesday blessed the Philippines and President Rodrigo Duterte, months after the firebrand leader apologized for a misunderstanding when he reportedly cursed the head of the Roman Catholic Church for causing heavy traffic during his papal visit to the country in January 2015. Duterte later clarified that ...

    • alex-bornilla
      18 January 2017
      2 days ago No comment

      Filipino named best McDonald’s restaurant manager in Canada

      A Filipino in Yellowknife has been selected as the best manager of a McDonald’s restaurant in Canada, CBC reported on January 16. According to CBC, Alex Bornilla received the distinction back in October last year. “I wouldn’t say I’m the best manager, but I surround myself with a great ...

    • Sangley-Airport
      18 January 2017
      2 days ago No comment

      Bidders vie for Sangley project

      Eleven companies have expressed interest to bid for the P552.8-million rehabilitation and repair of Sangley Airport in Cavite in preparation for the transfer of general aviation operation from Ninoy Aquino International Airport (NAIA). The 11 companies which were represented at a pre-bid conference held by the Department of Transportation ...

    %d bloggers like this: