CityMall, ABS-CBN partnership for cinemas to Boracay

  • Page Views 1583
  • BORACAY — Residents and people working on the island paradise of Boracay and Aklan province in Panay used to travel for several hours just to watch the latest blockbuster hit on the big screen.

    Not anymore.

    CityMall Commercial Centers Inc. (CMCCI), the community mall development arm of listed property firm DoubleDragon Properties Corp., and ABS-CBN Corp., the country’s largest media and entertainment company, on Friday launched the first-ever cinemas on the world-famous island.

    And what better way to inaugurate the new movie houses than by screening “Star Wars: The Last Jedi”?

    The second film in the epic Star Wars sequel trilogy opened on a blustery weekend in CityMall-Boracay, defying a tropical cyclone brewing the region.

    “The addition of cinemas in Boracay is part of our thrust of bringing modern conveniences to the island,” said Ferdinand Sia, president of DoubleDragon Properties. ”Residents can now enjoy the latest box-office releases without having to travel out, adding more leisure activities to be enjoyed.”

    CityMall-Boracay cinemas, which boast of a state-of-the-art projection and sound system, feature two theaters with a total seating capacity of 220. They are also screening movies on their release date, according to DoubleDragon.

    After “Star Wars: The Last Jedi,” CityMall-Boracay will next screen Metro Manila Film Festival entries “The Revenger Squad” starring Vice Ganda and Coco Martin’s “Ang Panday.”

    It was built deliberately far from Boracay’s White Beach because of City Mall’s target market, according to Sia, noting that City Mall branches are found where the communities are, far from tourist areas.

    The Boracay community mall is the island’s top commercial destination, as it offers convenience and everything one needs to residents and even tourists alike.

    The Boracay cinemas are one of the many that CityMall is rolling out nationwide. These include theaters in CityMall-Anabu in Imus, Cavite; CityMall-Consolacion in Cebu; CityMall-Dumaguete; and CityMall-Mandalagan in Bacolod, all of which are already in operation.

    CMCCI is targeting a capacity of up to 12,000 cinema seats by 2020, with around 100 CityMalls expected to be operational by that time.

    Partnership with ABS-CBN

    ABS-CBN Corp. signed an agreement with CMCCI in December 2016 to roll out cinemas in the provinces.

    Under the partnership, ABS-CBN will manage the booking and the food and beverage operations of the mini theaters while CityMall will handle handle the cinema infrastructure.

    ABS-CBN president Carlo L. Katigbak earlier said the venture would expand the reach of Star Cinema, ABS-CBN’s movie production arm.

    “In our partnership with CityMall, I’m happy to say that our movies will now be made available in areas where they weren’t available before,” Katigbak said.

    by: J. Malig, abs-cbn

    Share

    New Posts Recently publish post More

    • 20 August 2019
      3 hours ago No comment

      ‘Aqua Boy’ eyes excellence in 2019 Provincials

      Coquitlam native Angelo Macaraig is on a mission to fulfill his biggest catch of the year as he competes in the three-day Provincials Swim Meet slated August 15-18 in Kamloops, BC.  With his recent performances in the Regional Championship, the 14- year-old tanker is determined to reach the top, and compete as hard as he can versus the best swimmers in the biggest meet in British ...

    • 19 August 2019
      3 hours ago No comment

      Mayweather begins training for possible Pacquiao rematch 

      So, boxing legend Floyd Mayweather Jr. has started visiting his gym to train. If this is not a strong signal that the 50-0 win owner and 42-year-old ring gladiator is ready to unretire and fight fellow ring great Manny Pacquiao again, fight pundits don’t know what is.  Maybe the Money Man, ...

    • 18 August 2019
      1 day ago No comment

      Caregivers expose rampant corruption and exploitation at local settlement service agency

      Vancouver — Instead of assisting caregivers and newcomers, a local immigrant settlement service agency was profiting from them, say caregivers and former staff at a press conference this morning. They allege that Multicultural Helping House Society (MHHS)* Board Members used the agency and its resources to sell expensive and ...

    • 15 August 2019
      4 days ago No comment

      SSS Office opens in Vancouver

      A ribbon cutting ceremony opened The Social Security System or SSS Office in Vancouver to give services to its SSS members in Vancouver. Present for the opening and ribbon cutting were SSS President and CEO Aurora Cruz Ignacio, with husband Crisologo Ignacio who were welcomed by Consul General Andrelita ...

    • 15 August 2019
      4 days ago No comment

      “Hello, Love, Goodbye” Filipino movie crosses 500 million pesos at the box office

      Actors celebrated the achievement online, creating a hashtag that then went viral Love and career are two of the important things that most people consider in making major decisions in their lives. Most generations were asked which they prioritize and often their answers vary—but what does the younger generation ...

    %d bloggers like this: