How Facebook’s new algorithm will change the way users see content

  • Page Views 2341
  • FACEBOOK never claimed itself to be a media company. It maintains it is a social network to connect people to other people. Those familiar with Facebook when it started in 2004 will know how it has changed from a story-sharing, people-connecting platform to one that curates and distributes content and makes its livelihood through advertising.

    The way Facebook’s backend operates allowed it to put more sponsored content in people’s pages. This increase in marketing and the propagation of news in people’s feeds has created an uncomfortable imbalance where there are lesser personal connections. To many who have experienced Facebook in the earlier days, before hate speeches and fake news, sharing of personal experience was a motivation.

    Facebook founder Mark Zuckerberg wants to bring back this personal connection wherein there are more “meaningful interactions.”

    He said in a press statement how the flood of news articles and marketing has created an imbalance that “is crowding out the personal moments that lead us to connect more with each other.” The new goal to “have more meaningful interactions,” is the main cause of the code change.

    In a report that appeared in Fortune.com Facebook’s own research pointed to the finding that that people are generally happier and have a better “well-being” when they use social media to connect “with people we care about.”

    To hear the founder of Facebook say that what “may not be as good,” however, is merely “reading articles or watching videos,” even if they’re informative or entertaining says a lot about where he wants the social media platform to go to—back to what is was—and in the process become “smaller” or what social media pundits refer to as a “shrinking” of the social media platform. This shrinking does not mean in size, number of subscribers but rather in the way content in distributed.

    Adam Mosseri VP of Newsfeed in FB said in an interview with Wired that they are revising the algorithm basically to go back to focus on connecting people.

    “We’re talking about is a ranking change where we’re trying to focus or trying to look at how we might help—or use ranking to help people become closer together, connect people more. Newsfeed was founded—or Facebook was founded in a lot of ways—to connect people. So we want to see if we can do that better,” Mosseri said in an interview with Fred Vogelstein of Wired.

    Altering the algorithm that runs the news feed, will de-prioritize the way FB’s bots curates post of other users and Facebook pages taking away the flood of professionally made content from products, brands and the media outlets. Now it wants to promote posts that encourage interactions with people closest to the users and dropping in rank those that only bring in superficial likes and shares.

    The change will benefit the users but may negatively impact businesses or media outlets that rely heavily or exclusively on FB for content distribution or propagation.

    This is not the first time that Facebook revised its algorithms. To promote better quality materials, it made back end changes its algorithm sometime in December 2013. That move also affected publishers who produced good content and reduced traffic back to their sites.

    Malaya

    Share

    New Posts Recently publish post More

    • Eugenio-Lopez-iii
      24 September 2020
      2 days ago No comment

      ABS-CBN’s statement on the resignation of chairman emeritus Eugenio “Gabby” Lopez III

      ABS-CBN said Thursday Eugenio “Gabby” Lopez III resigned as the Chairman Emeritus and Director of ABS-CBN Corp effective immediately. Read ABS-CBN’s official statement below: Mr. Eugenio “Gabby” Lopez III, today, tendered his resignation for personal reasons as Chairman Emeritus and Director of ABS-CBN Corporation. Mr. Lopez also tendered his ...

    • Nathan Longchallon
      18 September 2020
      1 week ago No comment

      Missing Man in Burnaby: Nathan Longchallon, 26

      The Burnaby RCMP is requesting the public’s assistance in locating 26-year-old Nathan Longchallon. Nathan was last seen walking north bound on Patterson Avenue near Victory Street in Burnaby at 3:30 p.m. on Tuesday, September 8, 2020. Nathan is described as 5 feet 8 inches tall, with a slender build, ...

    • 17 September 2020
      1 week ago No comment

      B.C. election looms, while chance of federal election lessens

      B.C.’s next provincial election is scheduled to happen on October 16, 2021. But it could take place earlier if the B.C. NDP government of Premier John Horgan decides to call an election earlier. Or if the Horgan government loses the confidence of the legislative assembly. By many indications, Horgan ...

    • 17 September 2020
      1 week ago No comment

      Dr. Theresa Tam’s update on COVID-19 

      Ottawa, ON – Public Health Agency of Canada In lieu of an in-person update to the media, Dr. Theresa Tam, Canada’s Chief Public Health Officer, issued the following statement: “There have been 138,803 cases of COVID-19 in Canada, including 9,188 deaths. 88% of people have now recovered. Labs across ...

    • 17 September 2020
      1 week ago No comment

      Prime Minister announces next steps for Safe Restart Agreement

      As we move into the fall and the world continues to deal with the impacts of COVID-19, the Government of Canada remains focused on keeping Canadians safe and healthy, while continuing to ensure they have the supports needed during this global health and economic crisis. The Prime Minister, Justin ...

    %d bloggers like this: