Mobile Banking embrace by More Filipinos for convenience—survey

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  • In 2016, over half of Filipinos with smartphones used mobile banking services at least once a week, with the top two reasons being convenience and availability.

    Every year, the Visa Consumer Payment Attitudes study surveys 500 Filipinos to obtain information on their online payment habits.

    The study also found that almost three in four Filipinos with smartphones have a banking app.

    Among those surveyed, 65 percent made a purchase via their smartphone. Mobile payments are made at least once a week (41 percent).

    A major factor in mobile payment adoption is having a smartphone. This was cited as one of the top three reasons to make mobile payments, the other two being convenience and security of payments.

    On-demand services such as transport network vehicle services (TNVS) like Uber and Grab have contributed greatly to the use of mobile payment.

    Six in 10 Filipinos surveyed said they have used the mobile banking payment to book transportation and to avail themselves of beauty services.

    The number is even higher for the emerging affluent at 70 percent.

    Convenience, efficiency and shopping at their own homes were cited as the main reasons for paying via mobile phone.

    By 2020, the Bangko Sentral ng Pilipinas (BSP) hopes to fulfill its cash-lite program, which means most financial transactions will become digital.

    In 2016, a Brookings report stated the Philippines had the largest improvement in digital and financial inclusion, up by eight points from 2015.

    Smartphone penetration, adoption of mobile money accounts, and the launch of the Philippine National Strategy for Financial Inclusion (NSFI) contributed to the increase in score.

    (N.V. Guno/ ra, Inq)

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