Women Buyers are increasing…

  • Page Views 2069
  • shutterstock_37795468Surveys have confirmed that women now purchase over half of all new cars, including approximately half of the SUVs. The number of women buying new cars are increasing, while the number of male buyers are decreasing. Women also influence the final decision more than ever before. Yet in a survey conducted, only 34% of female car buyers were satisfied with the car dealership industry.

    Though the trends may, at times, appear to be not the real numbers, they do reflect the researched reality for a majority of (but not all) female car buyers.

    Quick Statistics

    • Women make up over 50% of the new car market. That number is increasing.
    • Women influence purchase decisions more than 80% of the time.
    • Only 34% of women are satisfied with the car dealership industry.
    • Half of Canadian women say companies need to improve their selling approach to women. When purchasing a product they have felt discriminated against or treated differently because they are female.

    Issues Women Encounter When Purchasing a Vehicle

    1. Being ignored
    2. Sales staff losing patience with or not understanding their questions
    3. Sales staff attempting to pressure and manipulate them
    4. Degrading feeling that they need to be accompanied by a man in order to get serious or fair treatment
    5. Sales staff focusing more on the ergonomic features of the car

    Well in fact, women buyers have substantially higher levels of education and household income than male buyers. Customers expect professionalism and sensitivity.

    The bottom line…Treat every customers (male or female) the way you want to be treated, with respect. Whatever the outcome would be. Even they buy a car or just window shopping. Its totally up to us to make them enjoy the experience, or nightmare. You choose!!!

    I welcome letters or inquiry regarding your experiences in purchasing a car or questions before buying the right vehicle for you. This column may not be the perfect  solution but I know  these can  help you  decide  the right one,  somehow.….

    For some comments, letter or suggestions:  Call me at Cell No. (604) 710-5404 or email me at  jerrypineda@me.com

    Share

    New Posts Recently publish post More

    • 27 March 2017
      1 hour ago No comment

      Filipino photographer arrested by Toronto police for alleged sexual assault

      The Toronto Police Service announced on March 16, 2017 that it wants to make the public aware of an arrest in an ongoing sexual assault investigation. The Toronto police alleged that at on March 11 this year, a 28-year-old woman went to have passport photographs taken by a man ...

    • 27 March 2017
      6 hours ago No comment

      Beauty Gonzalez shares love advice for friend Ellen

      “Pray for it.” That is the best love advice Beauty Gonzalez could give her good friend, Ellen Adarna, who recently broke up with the youngest son of the President, Sebastian “Baste” Duterte. Gonzalez also believes the right man will come along for Adarna. “Prayers lang ‘yan. Totoo. Good things ...

    • 27 March 2017
      9 hours ago No comment

      Michael V. remains a full-fledged Kapuso

      Award-winning comedian and TV host Michael V. continues his journey as a Kapuso as he renewed his contract last March 15 with GMA Network, Inc. Present in the contract signing were GMA Chairman and Chief Executive Officer Atty. Felipe L. Gozon, GMA President and Chief Operating Officer Gilberto R. ...

    • 27 March 2017
      12 hours ago No comment

      Ai-Ai delas Alas wins acting plum in New York festival

      Ai-Ai delas Alas bested three other nominees, including the daughter of legendary actor Robert Redford, to win Best Female Actor in the just concluded 7th Queens World Film Festival in New York on Sunday. Best known for her comedic performances in films, on television and in concert, the 52-year-old ...

    • 26 March 2017
      1 day ago No comment

      Pinas Sarap shows a different taste of Philippine cuisine starting April 9

      Prepare for a gastronomic journey featuring Filipino food as GMA News TV launches “Pinas Sarap”, the newest travel documentary and cooking program to hit international television starting April 9 on GMA Life TV. Pinas Sarap is the latest addition to GMA News TV’s buffet of top-notch public affairs programs ...

    %d bloggers like this: