Women Buyers are increasing…

  • Page Views 2703
  • shutterstock_37795468Surveys have confirmed that women now purchase over half of all new cars, including approximately half of the SUVs. The number of women buying new cars are increasing, while the number of male buyers are decreasing. Women also influence the final decision more than ever before. Yet in a survey conducted, only 34% of female car buyers were satisfied with the car dealership industry.

    Though the trends may, at times, appear to be not the real numbers, they do reflect the researched reality for a majority of (but not all) female car buyers.

    Quick Statistics

    • Women make up over 50% of the new car market. That number is increasing.
    • Women influence purchase decisions more than 80% of the time.
    • Only 34% of women are satisfied with the car dealership industry.
    • Half of Canadian women say companies need to improve their selling approach to women. When purchasing a product they have felt discriminated against or treated differently because they are female.

    Issues Women Encounter When Purchasing a Vehicle

    1. Being ignored
    2. Sales staff losing patience with or not understanding their questions
    3. Sales staff attempting to pressure and manipulate them
    4. Degrading feeling that they need to be accompanied by a man in order to get serious or fair treatment
    5. Sales staff focusing more on the ergonomic features of the car

    Well in fact, women buyers have substantially higher levels of education and household income than male buyers. Customers expect professionalism and sensitivity.

    The bottom line…Treat every customers (male or female) the way you want to be treated, with respect. Whatever the outcome would be. Even they buy a car or just window shopping. Its totally up to us to make them enjoy the experience, or nightmare. You choose!!!

    I welcome letters or inquiry regarding your experiences in purchasing a car or questions before buying the right vehicle for you. This column may not be the perfect  solution but I know  these can  help you  decide  the right one,  somehow.….

    For some comments, letter or suggestions:  Call me at Cell No. (604) 710-5404 or email me at  jerrypineda@me.com

    Share

    New Posts Recently publish post More

    • 16 October 2018
      17 hours ago No comment

      Presidential Car Museum Now Open to Public

      The public can now see up close the cars and other vehicles used by former Philippine Presidents with the National Historical Commission’s (NHC) inauguration of the Presidential Car Museum at the Quezon Memorial Circle, Quezon City, last August 19, 2018. These cars will surely transport Pinoys back in time ...

    • 16 October 2018
      19 hours ago No comment

      “DARNA” has a new director

      It’s confirmed that the new big screen version of “Darna” starring Liza Soberano will no longer be directed by Erik Matti. The official reason given is creative or artistic differences. ABS-CBN has already released an official statement about this: “ABS-CBN, Star Cinema, and director Erik Matti have mutually decided ...

    • 13 October 2018
      4 days ago No comment

      “Walang Unli-Rice: A GMA News and Public Affairs Special” airs on GMA Pinoy TV

      GMA Pinoy TV, joins Jessica Soho—widely regarded as the country’s most credible broadcast journalist—together with award-winning documentarists Kara David, Maki Pulido, and Atom Araullo as they present and seek answers to one of the most pressing issues of today in “Walang Unli-Rice: A GMA News and Public Affairs Special”. ...

    • 13 October 2018
      4 days ago No comment

      Venom (PG)

      Big business and mad scientists go hand in hand. At least they do when it comes to the movies. Sony Pictures and Marvel Comics unleash a new kind of super hero in Venom. Aimed squarely at those geeky comic book aficionados check out this violent thriller at Cineplex Cinemas ...

    • 11 October 2018
      6 days ago No comment

      Amid job loss scare, Palace certifies endo bill urgent

      Amid fears of job losses due to the second package of tax reform, government is stepping up efforts to give security of tenure to workers by ending contractualization. According to presidential spokesman Harry Roque, President Duterte in a Sept. 21 letter to Senate President Vicente Sotto III certified as ...

    %d bloggers like this: