Young Buyers

  • Page Views 9872
  • You have probably noticed that an increasing number of young people are driving unique or stylish cars.
    ‘Generation Y’, born between 1977 and 1994, have grown up in wealthy times. They possess a tremendous amount of buying power. In addition, they exert great influence on friends’ and family’s purchases. Plus an overflowing numbers of new immigrant worldwide  are buying cars like never before. While the 21-39 year old consumers spend or influence purchases of over $100 million dollars per year, its the youngest segment, under 25 years old, that are called “the most powerful (consumer) generation yet.”

    What Do Young Buyers Value?

    • Hard work
    • Responsibility
    • Doing it ‘smarter’
    • Self-reliance/fiscal responsibility
    • Family
    • Entertainment, athletics, and adventure
    • Control over very hectic lives

    How Do They Choose Vehicles?

    • In many cases, young buyers are investigating vehicles or dealerships recommended by family or friends.They are concerned with low price, but they are not necessarily buying the cheapest vehicle available.
      For now, the young generation of buyers is very motivated by a feeling of life balance and escape, manifest in their strong desire for style and a premium image.
      A percentage of young buyers, cars are purely ‘functional’. These buyers may be influenced more by practicality than by styling.The decisions of young buyers are driven by definite goals and underlying motivations.

    The bottom line…  Never underestimate the young buyers, every customers are visiting a dealership for a reason.

    I welcome letters or inquiry regarding your experiences in purchasing a car or questions before buying the right vehicle for you. This column may not be the perfect  solution but I know  these can  help you  decide  the right one,  somehow.….

     

    For some comments, letter or suggestions:  Call me at Cell No. (604) 710-5404 or email me at  jerrypineda@me.com

    Share

    New Posts Recently publish post More

    • 20 September 2017
      2 days ago No comment

      Pinay charged in Toronto for alleged remittance fraud

      Mary Jane Soriano, 43, is facing four charges in an ongoing fraud Investigation by the Toronto police. The Toronto Police Service has advised the public that Soriano was arrested. The police alleged that between October 2016 and August 2017, a woman took money from clients, under the pretense of ...

    • 15 September 2017
      7 days ago No comment

      Pia Wurtzbach now has 5M followers on Instagram

      In just a few months, Miss Universe 2015 Pia Wurtzbach amassed another one million followers on Instagram.   The Filipino-German beauty queen marked her social media milestone on Tuesday, posting a photo of herself doing the Korean “finger heart” gesture. “Here’s to 5 million strong! Mahal ko kayo! Maraming salamat po! ...

    • 15 September 2017
      7 days ago No comment

      Ellen Adarna says she’s ‘just friends’ with John Lloyd Cruz

      Are they dating or not? Speculations have surrounded the close relationship between Ellen Adarna and John Lloyd Cruz after the two have been spotted together in the company of friends many times this year. But the model and actress said in an exclusive ABS-CBN interview that they were just ...

    • 15 September 2017
      1 week ago No comment

      ‘A Love To Last’ stars share their love lessons

      How special is Gerald Andeson to Bea Alonzo? The actress was asked at the press con of her soap, “A Love To Last,” which is now on its final few weeks. Alonzo, who has long been rumoured to have reconnected with Anderson years after their short-lived affair, admitted he’s ...

    • 14 September 2017
      1 week ago No comment

      COBS BREAD HOSTS FUNDRAISING WEEKEND THROUGH BREAKFAST PROGRAM

      COBS BREAD HOSTS FUNDRAISING WEEKEND AIMS TO PROVIDE 150,000 BREAKFASTS TO CANADIAN CHILDREN THROUGH BREAKFAST PROGRAM VANCOUVER– COBS Bread is pleased to be partnering with Breakfast Club of Canada to raise funds to help feed the one in five Canadian children still at risk of going to school without ...

    %d bloggers like this: