Young Buyers

  • Page Views 9775
  • You have probably noticed that an increasing number of young people are driving unique or stylish cars.
    ‘Generation Y’, born between 1977 and 1994, have grown up in wealthy times. They possess a tremendous amount of buying power. In addition, they exert great influence on friends’ and family’s purchases. Plus an overflowing numbers of new immigrant worldwide  are buying cars like never before. While the 21-39 year old consumers spend or influence purchases of over $100 million dollars per year, its the youngest segment, under 25 years old, that are called “the most powerful (consumer) generation yet.”

    What Do Young Buyers Value?

    • Hard work
    • Responsibility
    • Doing it ‘smarter’
    • Self-reliance/fiscal responsibility
    • Family
    • Entertainment, athletics, and adventure
    • Control over very hectic lives

    How Do They Choose Vehicles?

    • In many cases, young buyers are investigating vehicles or dealerships recommended by family or friends.They are concerned with low price, but they are not necessarily buying the cheapest vehicle available.
      For now, the young generation of buyers is very motivated by a feeling of life balance and escape, manifest in their strong desire for style and a premium image.
      A percentage of young buyers, cars are purely ‘functional’. These buyers may be influenced more by practicality than by styling.The decisions of young buyers are driven by definite goals and underlying motivations.

    The bottom line…  Never underestimate the young buyers, every customers are visiting a dealership for a reason.

    I welcome letters or inquiry regarding your experiences in purchasing a car or questions before buying the right vehicle for you. This column may not be the perfect  solution but I know  these can  help you  decide  the right one,  somehow.….

     

    For some comments, letter or suggestions:  Call me at Cell No. (604) 710-5404 or email me at  jerrypineda@me.com

    Share

    New Posts Recently publish post More

    • 22 May 2017
      6 hours ago No comment

      CA may bypass 3 cabinet members

      THE Commission on Appointments (CA) is likely to bypass the ad-interim appointments of three cabinet members as congress goes on sine die adjournment on June 2, ending the first regular session of the 17th congress. Among those who may not be accommodated by the CA are Secretaries Paulyn Jean ...

    • 22 May 2017
      8 hours ago No comment

      ‘Not feeling good’ at lowest since 2015

      OPTIMISM over the quality of life weakened to its worst level since September 2015, with only three out of 10 Filipinos expressing optimism that their lives would improve in the next 12 months, the first quarter survey of the Social Weather Stations (SWS) from March 25 to 28 showed. ...

    • 22 May 2017
      10 hours ago No comment

      US plans quick-response team during Philippine disasters

      The United States Armed Forces is looking to send “within 24 hours” different teams to help intervene when a powerful typhoon similar to Yolanda hits the Philippines. In an interview during the Balikatan 2017 Humanitarian Assistance and Disaster Relief/CounterTerrorism staff exercise (HADR/CT Staffex) held at the Armed Forces of ...

    • 22 May 2017
      12 hours ago No comment

      Filipina student top 6 at Young Chef Olympiad in India

      Over 50 students from around the world flocked to India to compete in the Annual  Third International Young Chef Olympiad (YCO), a global tournament for youthful talents in the culinary field. Jasmin Castillo Buensalida of the De La Salle-College of Saint Benilde (DLS-CSB) represented the Philippines, accompanied by Chef ...

    • 22 May 2017
      14 hours ago No comment

      Raphael – Lord of The Arts (G) *****

      Visionary! True beauty is on display in Raphael – Lord of the Arts. Part of the cunning Cineplex Events in the Gallery series from Touchwood PR this one of a kind tribute to one of the world’s finest artists is exemplary in every sense of the word. Start your ...

    %d bloggers like this: