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Young Buyers

You have probably noticed that an increasing number of young people are driving unique or stylish cars.
‘Generation Y’, born between 1977 and 1994, have grown up in wealthy times. They possess a tremendous amount of buying power. In addition, they exert great influence on friends’ and family’s purchases. Plus an overflowing numbers of new immigrant worldwide  are buying cars like never before. While the 21-39 year old consumers spend or influence purchases of over $100 million dollars per year, its the youngest segment, under 25 years old, that are called “the most powerful (consumer) generation yet.”

What Do Young Buyers Value?

How Do They Choose Vehicles?

The bottom line…  Never underestimate the young buyers, every customers are visiting a dealership for a reason.

I welcome letters or inquiry regarding your experiences in purchasing a car or questions before buying the right vehicle for you. This column may not be the perfect  solution but I know  these can  help you  decide  the right one,  somehow.….

 

For some comments, letter or suggestions:  Call me at Cell No. (604) 710-5404 or email me at  jerrypineda@me.com