In the Reyfort Media Group, we believe that there is no substitute for being three steps ahead in terms of preparations and plan­ning. A prepared mind will always hurdle obstacles when the goings get tough.

For instance, the popular “Pas­kong Pinoy sa PNE” we christened last December 2010 is still 11 months away, but initial ground­work has already been laid to give exhibitors leeway and enough time to prepare their goods and gimmicks. Kanya kanyang gim­mick and style ika nga.

Thus immediately after the conclusion of the two-day event last December 11-12, we left no stone unturned to announce the start of reservations for the 2011 version of the event otherwise known as Christmas Gifts and Food Fair.

We have actually unveiled our “initiatives” calendar as early as November 2010 when our fam­ily, consisting of Philippine Asian News Today, Philippine Showbiz Today, Living Today, R&B pro­ductions and Balitang Vancou­ver, converged at the conclusion of the advertisers’ appreciation night held at Holiday Inn Vancou­ver Centre on West Broadway.

Last October 25, was an eve­ning of revelation to most of the CEOs, entrepreneurs and profes­sionals who attended the appreci­ation dinner and business presen­tation of the ReyFort Media Group at the grand ballroom of Holiday Inn in Vancouver. They’ve come to realize how big the Filipino media network has become and its vari­ous multimedia vehicles that they can use in launching and promot­ing their products and services to the Filipino community.
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To recall, I and my wife Cely, chair and CEO of ther Reyfort Media Group, commended the advertisers and prominent com­munity leaders and government officials led by Raly Tejada, act­ing head of post of the Philippine Consulate general’s office, for their numerous efforts in serving the business community by way of the outfit’s diverse media op­portunities and their active lead­ership and involvement in the community biggest events that unite the Filipinos of British Co­lumbia.

The core of business owners and entrepreneurs were given a presentation of the mar keting, advertising and promotions tools that they can use to plan their 2011 marketing strategies.

Receiving much applause was the presentation of Carlito Pablo, ReyFort Media’s VP for Media, on his announcement of an in­crease in the circulation of PNT and PST plus the printer’s mark of assur ance for the quantity of copies printed. Another highlightof his presentation was the actual pho tos of the seven SkyTrain sta­tions showing the ReyFort Media shelves augmenting the distribu­tion areas of the various papers.

Also, ABS CBN veteran Mari­eton Pacheco made a lively pre­sentation of the birth and success of Balitang Vancouver, the only Filipino TV news program reach­ing the entire province on regu­lar Channel 8 at OMNI. “They’re new, but they’ve come a long way into professional production of the show!” was an opinion heard from one of the entrepreneurs present that night.
The evening host, “style by Jury” TV personality and coach, Harvey Cohen introduced Joey Albert, who launched her forth­coming TV talk show “The Joey Albert Show” that night. It was given a very warm reception by the audience, with some com­mitting already to book their ads for the program. Joey was over­whelmed by how much her show was received by the audience.

Towards the end, Phil Dela Mer­ced, president & CEO of Paleng­keng Pinoy Trade & Exchange Network, an affiliate company of the ReyFort Media Group, an­nounced the “Paskong Pinoy sa PNE” Christmas celebration and invited the audience to the event. Several companies signified their intentions of getting merchandise booths to take advantage of the direct marketing opportunity with thousands of attendees to the event. Among the highlights and announcements that received very positive appreciation and acceptance were the following: PRINTER’S CERTIFICATION ON QUANTITY OF CIRCULATION; STRATEGIC DISTRIBUTION SCHEME; “THE JOEY ALBERT SHOW”; “BATANG CANUCK” KIDS TV PROGRAM; TINIG FILI­PINO BROAD CASTING COM­PANY (TFBC); THE 2011 MAHA­RLIKA AWARDS; SE ASIAN B2B TRADE EXPO 2011; and FILCAN IMPROV LAUGH FEST.
So tighten your belts, folks, and join as in our year-long events starting this month of January.