Pacquiao proposed as poster boy for Philippine tourism

  • Page Views 2023
  • Boxing hero Emmanuel “Manny” Pacquiao has been proposed as official endorser of the Department of Tourism (DOT) in the Philippines.

    Pacquiao, who is also now a senator, is seen as a big draw in the DOT campaign to promote the Philippines as a travel destination.

    Members of the House of Representatives committee on tourism have approved the proposal by Representative Enrico Pineda to designate the Filipino boxing icon as DOT’s poster boy.

    Pineda is with the partylist group 1-PACMAN, which stands for the One Patriotic Coalition of Marginalized Nationals, a namesake of Pacquiao. The group advocates for the marginalized and displaced sector in the country.

    During a House of Representative’s committee on tourism hearing on the DOT’s plans and programs for 2017, Pineda made the proposal, citing the boxing champion’s tremendous popularity in the Philippines and abroad.

    “Senator Pacquiao’s international stature is a big boost to the tourism industry of the country. His endorsement would create a lot of impact, especially in the social media,” said Pineda.

    Pineda further said the senator from Sarangani province might lend his services to the DOT for free.

    Supporting Pineda’s proposal, Representative Aurelio Gonzales (3rd District, Pampanga) moved to make the boxing champ the official DOT endorser.

    The committee chaired by Representative Lucy Torres-Gomez (4th District, Leyte) unanimously approved Gonzales’ motion.

    Also during the hearing, officials of the DOT and its attached agencies namely, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) and the Tourism Promotions Board (TPB) briefed House members on the state of the country’s tourism industry and their tourism plans and programs.

    Torres-Gomez said the committee takes cognizance of the issues and concerns that are vital to the promotion and development of the country’s tourism industry.

     

    Torres-Gomez cited there are more than 40 House bills filed seeking to declare the various areas in the country as tourism zones and destinations.

    “These are very important to House members for the development of local tourism in their respective districts. We will certainly take immediate action on these measures,” said Torres-Gomez.

    She said among the measures of national importance are bills seeking better assistance, services, and protection to international tourists visiting the country; granting travel tax discount or exemption to groups such as senior citizens, persons with disabilities (PWDs), official country representatives to international sports events, academic conferences, and beauty pageants; and seeking the imposition of environmental fee or green fee for the preservation, conservation, development, and protection of the country’s nation.

    Representative Elisa Kho (2nd District, Masbate) proposed more DOT advertisements showcasing Filipino culture and values.

    Kho also expressed concern about the DOT’s plan to change the tourism slogan, “It’s more fun in the Philippines,” which has already gained popularity abroad, especially among Southeast Asian countries.

    Representative Julieta Cortuna (Party-list, A Teacher) said the DOT should just build on the gains of the present advertising campaign instead of shifting to a new slogan.

    Cortuna further said the DOT should identify potential tourism areas that can be developed to boost tourism, raise revenues, and contribute to the country’s economy.

    Representative Christopher “Toff” de Venecia (4th District, Pangasinan) proposed to the DOT to keep track of the tourism assets and make sure they are profitable.

    De Venecia asked the DOT to provide the committee with the list of tourism assets that are available and indicate which ones are making or losing money so that appropriate action can be taken.

     

    0k1a5105

    Share

    New Posts Recently publish post More

    • 19 November 2018
      1 hour ago No comment

      The Girl in the Spider’s Web

      Trapped! Danger lurks behind just about every door in Sony’s release of The Girl in the Spider’s Web. Sure this film is not as devastating as the original Swedish classic penned by Stieg Larsson that set the literary world ablaze but still this new version packs quite the wallop. ...

    • 17 November 2018
      2 days ago No comment

      PH wins cigarette case vs Thailand

      The World Trade Organization (WTO) last Monday issued a compliance panel report regarding Thai measures on imported cigarettes and concluded Thailand has failed to implement the recommendations and rulings of the DSB to bring its measures into conformity with its obligations under the customs valuation agreement (CVA) and the ...

    • 17 November 2018
      2 days ago No comment

      NorthPhil poised to shine at tourism expo in Clark

      The entire North Philippines – from Central Luzon to the Cordillera Administration Region – is poised to draw global interest as it top bills a grand and colorful tourism extravaganza on Nov. 16-18 in SM City Clark where the bests of the bests in the region go center stage ...

    • 17 November 2018
      2 days ago No comment

      Palay production seen going down in 2018

      The Philippines’ palay production is seen to go down within the last three months of the year amid the onslaught of typhoons in some of the country’s major rice producing areas. Based on the outlook released by Philippine Statistics Authority (PSA) on Tuesday, the probable rice production for October ...

    • 16 November 2018
      3 days ago No comment

      Businesses and communities across Canada to benefit from increased immigration

      Ottawa, ON—The Honourable Ahmed Hussen, Minister of Immigration, Refugees and Citizenship, announced the new multi-year immigration levels plan for 2019-2021. This new immigration plan will benefit all Canadians because immigrants contribute to Canada’s economic growth and help keep Canada competitive in a global economy. The new plan builds on ...

    %d bloggers like this: