Pacquiao proposed as poster boy for Philippine tourism

  • Page Views 1613
  • Boxing hero Emmanuel “Manny” Pacquiao has been proposed as official endorser of the Department of Tourism (DOT) in the Philippines.

    Pacquiao, who is also now a senator, is seen as a big draw in the DOT campaign to promote the Philippines as a travel destination.

    Members of the House of Representatives committee on tourism have approved the proposal by Representative Enrico Pineda to designate the Filipino boxing icon as DOT’s poster boy.

    Pineda is with the partylist group 1-PACMAN, which stands for the One Patriotic Coalition of Marginalized Nationals, a namesake of Pacquiao. The group advocates for the marginalized and displaced sector in the country.

    During a House of Representative’s committee on tourism hearing on the DOT’s plans and programs for 2017, Pineda made the proposal, citing the boxing champion’s tremendous popularity in the Philippines and abroad.

    “Senator Pacquiao’s international stature is a big boost to the tourism industry of the country. His endorsement would create a lot of impact, especially in the social media,” said Pineda.

    Pineda further said the senator from Sarangani province might lend his services to the DOT for free.

    Supporting Pineda’s proposal, Representative Aurelio Gonzales (3rd District, Pampanga) moved to make the boxing champ the official DOT endorser.

    The committee chaired by Representative Lucy Torres-Gomez (4th District, Leyte) unanimously approved Gonzales’ motion.

    Also during the hearing, officials of the DOT and its attached agencies namely, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) and the Tourism Promotions Board (TPB) briefed House members on the state of the country’s tourism industry and their tourism plans and programs.

    Torres-Gomez said the committee takes cognizance of the issues and concerns that are vital to the promotion and development of the country’s tourism industry.

     

    Torres-Gomez cited there are more than 40 House bills filed seeking to declare the various areas in the country as tourism zones and destinations.

    “These are very important to House members for the development of local tourism in their respective districts. We will certainly take immediate action on these measures,” said Torres-Gomez.

    She said among the measures of national importance are bills seeking better assistance, services, and protection to international tourists visiting the country; granting travel tax discount or exemption to groups such as senior citizens, persons with disabilities (PWDs), official country representatives to international sports events, academic conferences, and beauty pageants; and seeking the imposition of environmental fee or green fee for the preservation, conservation, development, and protection of the country’s nation.

    Representative Elisa Kho (2nd District, Masbate) proposed more DOT advertisements showcasing Filipino culture and values.

    Kho also expressed concern about the DOT’s plan to change the tourism slogan, “It’s more fun in the Philippines,” which has already gained popularity abroad, especially among Southeast Asian countries.

    Representative Julieta Cortuna (Party-list, A Teacher) said the DOT should just build on the gains of the present advertising campaign instead of shifting to a new slogan.

    Cortuna further said the DOT should identify potential tourism areas that can be developed to boost tourism, raise revenues, and contribute to the country’s economy.

    Representative Christopher “Toff” de Venecia (4th District, Pangasinan) proposed to the DOT to keep track of the tourism assets and make sure they are profitable.

    De Venecia asked the DOT to provide the committee with the list of tourism assets that are available and indicate which ones are making or losing money so that appropriate action can be taken.

     

    0k1a5105

    Share

    New Posts Recently publish post More

    • 17 October 2017
      2 days ago No comment

      Block by Block Explores Immigrant Experience

      Block by Block took place on Sunday, September 24, in one of Canada’s oldest immigrant neighbourhoods, Strathcona, Vancouver. The Block Party explored how immigrants managed to find a sense of belonging in Canada and engaged the local community in conversations about what it means to be a new settler ...

    • 17 October 2017
      2 days ago No comment

      Filipino-Australian Artists Come to Vancouver

      Emily Carr University of Art + Design is pleased to welcome Filipino artists Isabel and Alfredo Aquilizan to Vancouver as the recipients of the Fall 2017 Audain Distinguished Artist-in-Residence. Isabel and Alfredo Aquilizan currently live and work in Brisbane, Australia. They have been collaborating for decades and through their ...

    • 17 October 2017
      2 days ago No comment

      BoI reports investments up by 33%

      Investment pledges climbed 33 percent in the first nine months to P381.17 billion from P286.44 billion a year ago, the Board of the Investments said Tuesday. Trade Secretary and BoI chairman Ramon Lopez said the amount represented about 76 percent of the agency’s investment target of P500 billion for ...

    • 14 October 2017
      4 days ago No comment

      Pinay model plays role in raging Hollywood sex scandal

      Her Facebook fan page describes her as a mix of different nationalities: Filipino, Italian, Spanish, and Greek. Meet Ambra Battilana Gutierrez, the Filipino Italian model who had accused American film executive Harvey Weinstein of sexual harassment. Weinstein was a high-profile producer and executive, and now facing several allegations of ...

    • 14 October 2017
      5 days ago No comment

      Rebel in the Rye (PG )

      Catch 22! Sooner or later we all go to school. And love is gonna get ya – to coin a line from a classic 70s Rock tune. Love and school combine as Mongrel Media delivers the goods with Rebel in the Rye. Yes, countless films with school or literature ...

    %d bloggers like this: